Introduction to Marketing ***ONLINE COURSE***

MGMT 105 (4.0 units)Session II

Basic marketing concepts; discussion of the role marketing plays in modern society. Topics include industrial and consumer marketing, promotion, distribution, and pricing theory. Online Course. Access your online course in MyEEE the week prior to the Session start date.

Instructor(s) Letourneau, D.
Schedule
Units 4.0
Course Code 38063
Fees
UC Undergraduate (per unit) $ 279.00
UC Graduate (per unit) $ 349.00
Visitor (per unit) $ 349.00
Note(s) Online course. Visit summer.uci.edu for information.